Great Designers are Worth Their Weight in Gold

I can’t tell you how many times I’ve had this conversation:

Our designer, Josh, has made every aspect of Argyle look good ever since he started last year. Site, app, marketing collateral—everything that is associated with the Argyle Social brand sparkles. This is somewhat uncommon in the b2b space: conventional wisdom within b2b SaaS is that product and sales come before design and marketing. And yet Josh was the second salaried employee at Argyle.

I think that’s one of the best decisions that Eric and Adam have made. Our interface, our website, and our marketing stand out visually in our crowded market and have become a major competitive advantage for us. Business users care just as much about usability as consumers do, because with usability comes efficiency and results.

In case you’re curious, the whitepaper Thomas was referring to can be found here. Make sure to admire the question mark.